Companies across the globe are in cutthroat competition today. They all want to make more clients, generate more profits, and be the market leaders in their respective industries.

Brands keep aside large budgets for marketing and advertising their products and services. All this is done to better connect with the target audience and ensure that they know exactly what you are doing and offering.

There are many marketing platforms available today, but the one most conversed about is social media. Social media is an effective marketing tool that can help you tremendously.

With an average of about 4.48 billion active users worldwide, social media has immense potential for any brand on various platforms like Facebook, Twitter, Linkedin, Instagram ( and many more).

This article is a little attempt to throw some light on why a brand should use social media channels. Read between the lines to know more.

BETTER REACH 

The most considerable benefit of social media is that it provides you with a better reach for your offerings. You can target way more people than you ever would with other practices. Wider reach means more people know your brand, and hence you will simply get more customers.

A COST-EFFECTIVE MARKETING SOLUTION 

Building and maintaining your brand on various social media channels is a mind-boggling marketing strategy. You can partner with different social media influencers and use their credibility to spread awareness about your brand. Unlike traditional marketing practices, this costs much less and is far more effective because of people’s trust in social media.

FOR BEING A THOUGHT LEADER 

The 2021 Edelman Trust Barometer discovered that the general public has a feeling of distrust towards the government, NGOs, and media. The most trusted institution is business; around 61 percent of people look up to various brands for crucial insights and information on different things. And what can be a better place to share your thoughts and opinions than social media? So, this adds up another solid reason in the list for using social media.

KNOWING YOUR AUDIENCE 

Being on different social media platforms can help you to get a better understanding of your target audience. You can see what things are connected with people and what their expectations are. Knowing this gives a massive edge while deciding the right marketing strategy for your brand.

FOR HUMANIZING YOUR BRAND

Businesses that have created better and lasting human connections with their customers are the market leaders today. This is one of the most phenomenal benefits of using social media channels. Telling your workforce the impact of your products and services on the customers makes them feel connected with the organization and increases productivity. Humanizing your brand is an immense opportunity to build trust with your customers and be honest with them. And social media is the best way to do that.

GOOD ORGANIC RANKING ON GOOGLE

Running an effective social media campaign can improve the search engine ranking of your business. Google is one of the most trusted brands, and most people would simply believe if something ranks higher on Google. Google ranks your website higher if you create good quality content with defined, relevant and targeted keywords. When you host this content on your website, and there are inbound links for this content on your social media platforms, you can create valuable links back to your website. This increases the web traffic on your website and helps you generate more leads.

THE BOTTOM LINE

The bottom line here is that social media offers a unique, effective, and cheap solution for maintaining their presence among people. Perhaps this is why an average company spends around 200-300 Dollars per day on social media marketing. In this article, I have tried to give various reasons for a brand to use social media. I hope it helped.

Running a business these days is no joke. The competition is cutthroat, and if you have to survive, you need to have nerves of steel. Companies around the globe spend a lot of money on advertisements, both traditional as well as digital. Many big companies like Amazon, Apple, Tesla have an endless marketing budget, and competing with them at any level is near impossible. The race to reach Google’s first page of search results has tough competition. Services like SEO, which increase the website’s organic reach, are a good option, but they can take months or years. That is where pay-per-click services like Google ads come in handy. Google ads is an advertising service that allows businesses to display their ads on Google’s search results pages. The companies have to pay as per the number of clicks they get per ad. This is the best and fastest way to advertise and increase your reach. This is why many big, small businesses invest so much money of their marketing budget on Google ads.This way, almost every company invests its time and money on Google ads to grow its business. Here are some things to keep in mind if you want to grow your business with Google ads.

TARGET YOUR ADS WITH KEYWORDS

While advertising among search results on the Google search engine, selecting specific keywords would help you target people searching for related terms. Google also provides you with the option of displaying your ads at certain times of the day and picking a specific region and language. This enables you to generate a lot of relevant traffic to your websites quickly.

DETERMINE YOUR AUDIENCE

The most important aspect of using Google ads is to determine the audience that you want to target. Choosing the right target audience enables you to convert more potential customers into actual clients. Important aspects like choosing the right keyword and determining the budget become more manageable when you know your target audience well.

MEASURE YOUR AD’S PERFORMANCE

Measuring the effectiveness of your Google ad campaign is indispensable for the growth of the business. After investing a big chunk of their marketing budget in Google ads, any company would want to be sure of getting a good ROI. That is why measuring the performance of your ads daily is very important. It can help to recognise the areas which need improvement and can help you grow your business exponentially.

SETTING AN APPROPRIATE BUDGET

No company would want to waste even a penny of their advertising budget. Google gives you an option for setting budgets on your Google ads account. This has to be taken seriously. Selecting the proper budget can not only bring the cost of your Google ads campaign but using money wisely can also help to get you a good ROI.

DELIVER WHAT YOU PROMISE

Getting traffic on your website and generating new leads is not the end, but it is a beginning instead. To maintain a good relationship with your clients and to get more potential clients through word of mouth, the companies must deliver what they promise on their websites.

Decide where you want to advertise

Google ads let the user choose the location where they want the ads to appear. You can choose to display your ads in a particular area, including your locality, a certain radius around your store, your state, the whole country or across the globe. It helps you to choose the target audience for your business. There is no point in wasting money on advertising in front of the wrong audience or at places where you can not provide services. So a phenomenal use of Google ads is to decide precisely where you want to advertise.

CREATE YOUR MESSAGE

Google ads let you highlight the best things about your business in three short sentences. This enables you to project your  USP’s in front of your target audience in a quick, crisp and effective way. This is a critical factor for getting more customers and making more profit. Always choose the right content to describe what you are good at and what the audience will benefit from your products and services. Try to create a catchy, straightforward message with which the customers should be able to connect well.

ONLY PAY FOR RESULTS

Probably the best part about using Google ads is there is no cash burning. Google has a set algorithm that enables you to pay money only if you click on your ad. Now, this is empowering as you can save a lot of money. It is exciting that you only have to pay if someone sees your ad and clicks on it. The chances of that user being an actual customer are very high if you have used your keywords correctly. So, with Google ads, you pay for what you get.

REACH YOUR MARKETING GOALS

 Marketing is probably an essential part of the growth of any business. The competition is cutthroat, and you need to up your marketing game to a certain level if you want to take hold of the market and get more customers. Google ads are of tremendous help here; Google’s massive reach helps in targeting more people but with a lot of customisation features and different ad formats, let you decide the best model as per your needs. Google enables you to enable your users with varying features like

• Taking action on the website 
• Visiting your store
• Call your business 
• Install an app
• Sign in/Sign up

All these features come practically handy to reach your marketing goals.

ADVERTISE ACROSS PLATFORMS

We live in a technology-driven world, where our lives are highly dependent on different gadgets. Everyone has a lot of other devices for their various needs. Mobiles, laptops, computers, tablets etc., are there. Now, Google knows that all your ads may not be compatible across all the platforms. For this, Google has different options to make your ads available for the users on almost all platforms, be it the phones, computers, apps or websites. So using Google ads enables you to advertise your business across a range of platforms most people use.

CONCLUSION

Google ads, if used well, can pave the way for the rapid growth and development of your business. But like everything else, there are certain things to keep in mind while using Google ads. A few of them have been discussed above, and following these would help you in running and maintaining your Google ad campaign.

Today’s Significant world is full of competition, and companies across the globe try to outclass each other to get more business, have more clients and earn more profit. Marketing is probably the most critical factor for selling a product or service. There are many different ways companies adopt to run their marketing campaigns, but the most effective and widely used is Digital marketing. It involves running marketing campaigns on various platforms like social media, emails, and search engines. Businesses hire local digital marketing agencies to target specific customer groups. Just like anything else, digital marketing keeps on evolving. Here we will discuss some latest trends in digital marketing, which companies should keep an eye on.

Artificial Intelligence Will Dominate This Avenue

AI is dominating many avenues, including Digital marketing and content creation. Using different AI services can help you get your website on page one of search engines. Chatbots are an excellent example of AI; these chatbots are AI-empowered programs that analyse what the user is asking and then respond appropriately. These can even suggest the best keywords to rank your page up. Digital marketing will be even more dominated by Artificial intelligence in the coming years for good.

Personalisation

Most consumers get frustrated with the general ads. Everyone has different tastes and preferences, and not all of your customers need to relate to an everyday thing. That is why brands these days are taking up personalised marketing as an option. It involves giving a personalised overall e experience to the user through emails, content, and products. A study revealed that around  80% of users are more likely to opt for a company that provides personalised experiences.

Influencers Marketing

Today’s customers, especially millennials, are affected by influencers they follow. So, a good marketing strategy that has been on the rise exponentially is influencer marketing. It involves having word-of-mouth from people that are critical leaders on influencers in respective avenues. These can be people on various social media like Instagram, Facebook, Youtube or Gamers, etc. Influencer marketing has enormous potential as it can make a large part of the target audience relate to your products.

Messaging Apps

Almost everyone today uses different social messaging apps to connect, and it provides a golden opportunity for business to send messages directly to their potential customers. According to a study,55 billion messages are sent on WhatsApp, and around 10 billion messages are exchanged between brands and customers every day on Facebook. This opens many opportunities for brands to connect in a better way with their customers. This practice has been on the rise for quite some time now and will continue to grow more.

Omnichannel Marketing

This was probably the word of the year in marketing avenues in 2020. And it remains a trend to be followed this year too and in my humble opinion, for many years to come. Omnichannel marketing practices include marketing your products on different digital platforms, including social media apps, streaming platforms, and emails. Omnichannel marketing ensures that no customer base is left behind and that businesses target every customer segment.

The Bottom Line

Digital marketing is the jugular vein of modern marketing experts. Any trend in this should be followed religiously by the brands that want to run an effective marketing campaign. Here are some directions to keep an eye on if you’re going to promote your products digitally.

The word trust has become quite intriguing to many, and the neuroscience of trust has become one of the most sought studies in the contemporary world. Companies around the globe are working in a fiercely competitive environment. All of these want their employees to be most productive and engaging. Decades of research has been done to promote long term retention of employees and boost their performance. So, some recent surveys have shown that by developing a culture of trust among employees, the companies can have meagre rates of employee turnover and higher performance rates.

OXYTOCIN AND TRUST

There are claims that a particular chemical is responsible for humans’ ability to trust others and be trusted. A group of scientists conducted a study in which they injected doses of Oxytocin into participants. The result was an ‘increased ability to trust others. Many studies have also claimed that an intranasal administration of oxytocin can substantially reduce the fear of trusting strangers. The release of oxytocin is promoted by stress and certain hormones like estrogen in females, and testosterone in males.

OXYTOCIN AND EMPLOYEE PERFORMANCE

Various studies have shown that companies with an environment stimulating oxytocin production among employees have more productive, balanced, and happy employees. Companies with a high trust culture are more likely to retain employees and have more high performers. In these organisations, the employees are treated with respect, and they have a sense of pride while working in the company. Paul Zak, in his book Trust Factor: The Science of Creating High-Performance Companies, says that employees working in high trust companies have:

• 50 % more productivity
• 40% less burnout
• 74% less stress
• 106% more energy 

So, a company should have a culture that promotes the release of oxytocin among its employees. 

HOW CAN COMPANIES BUILD A HIGH TRUST CULTURE

Here are some factors the organisations can consider to make a high trust culture:

• Give Recognition for good work
• Be transparent with employees
• Give them “good stress” or “challenge stress.”
• Work for the overall growth of the employees, in both their personal and professional lives
• Give freedom to the employees, and give complete discretion to the employees to work on the project of their choice and use innovative ideas.

THE BOTTOM LINE

The Neuroscience of Trust is a deep and complex behavioural study. To find out what triggers trust propensities in humans may take time, but whatever we have according to the current findings should be taken seriously, and organisations across the globe should work to build high trust environments. This article was an attempt to throw some light on how and why we humans trust others. I hope it helped.

If we have to pick one thing that has brought a revolution in the contemporary world, it would surely be AI or Artificial Intelligence. We have already seen its tremendous potential and how it can be used to bring cutting edge solutions for humanity. AI has a profound effect on human lives as it empowers people, organisations, and governments worldwide. There have been many arguments about AI, like making us dependent or increasing unemployment, and many more. Here in this article, we will be discussing the effects of AI on art and if it will ruin art. Read between the lines to know more.

What is art? For some, it may be a piece of canvas with some interesting patterns, but in reality, it is an expression of a human being’s innate emotions, desires, experiences and thoughts. That is what gives it value, both commercial and intrinsic. People today are obsessed with art made by using AI, and it is apparent from the fact that a portrait made by AI was sold for a whopping $ 432,500 in New York. 

Many artists and craft makers these days are using AI technology to enhance their art pieces. They would give a specific command to the computer to move the brush in certain patterns and then obstruct its way. The final product is a distinctive combination of both human creativity and AI innovation. A whole new cult of people is now being classified, and they are called AI artists. Of course, some people have a fetish for traditional art-making, but forgetting how much we can learn and do with machines is inevitable.

I believe that most artists make arts with an intrinsic and innate desire, and it does not matter to them if they are using pen/paper or machines for them. A true artist will find a way to bring out on paper what he desires or experiences. I believe that AI will just play a neutral, if not a positive role in this. Of course, the artists can use various AI algorithms for their works, but their creativity and ideas still give an art piece its actual value and worth.

The bottom line is that AI is undoubtedly an incredible thing for commercial arts, but it becomes neutral for creative arts. Anyone makes art out of love, and the way he wants to make it depends entirely on him. AI can surely give innovative or new ways, but the creator will always have discretion. So, AI can enhance creative art, but in no way can it ruin it because an artist knows how to bring his idea out on paper.

On 22nd October 1947, Pakistan attacked India for claiming its so-called “jugular vein” KASHMIR. Some Pashtun tribesmen and tanoli attacked Kashmir.

Hari Singh was the ruler of Kashmir at that time and he was already struggling to control the Muslims protesting against him to go be a part of Pakistan. Hari Singh asked the Indian troops to be sent there. The Indian government agreed on the condition of the annexation of Jammu & Kashmir into The Republic Of India.

Soon afterwards when the Pakistani army came into action. The first Indo-Pak war started and ultimately Pakistan was able to take away almost one-third of the territory of Kashmir. And since then it is trying to destabilize and take away the remaining part of Kashmir from India.

The Rise of Taliban

In the 1990s After the Soviet forces were withdrawn from Afghanistan, the Taliban came into existence.

Earlier it was just a small group of Pashtun students who were educated in the local madrasas and fought in the Afghan-soviet war. The word TALIBAN itself means “students”. They are believed to preach a hardline form of “Sunni Islam”.

Earlier the Taliban promised to maintain peace and security of the Afghan people and the use of their own version of “SHARIA OR ISLAMIC LAW”. They promoted the use of typical Islamic laws like public executions, necessary burqa for women and beard for men, prohibition on women education, etc.

They soon captured Kabul and overthrew the Regime of President Rabbani. In 1998 Taliban was controlling around 90% of Afghanistan.

9/11 The attacks that thunderstruck everyone:

But in 2001 the devastating attacks of 9/11 on America were set to change everything. Taliban gave safe heavens to the members of Al-Qaeda who were the perpetrators of the attacks.

In October 2001 With a planned attack, the Americans made the Taliban regime collapse. But it was not the end of the Taliban.

The phoenix rises again

Nobody would have thought that a terrorist organization will withstand so much and still have its existence in the region that was dominated by The American and Nato forces for a decade.

But In 2012 Taliban again started to gain power in some parts of Afghanistan and captured some of it again. It attacked the NATO’S CAMP BASTION BASE despite the high number of foreign troops.

The Trump-Biden effect

In February 2020 America signed a peace deal with the Taliban to withdraw all the American troops and asked for a counterterrorism guarantee from the Taliban. And that Taliban will resolve its differences with the Afghan government and promote peace in the region which has been bloodshed for decades. But this did not happen, The Talibanis now changed their tactics and started murdering high-profile targets like judges, activists, Women who were working in high positions. These attacks were highly tectonic to make the government feel weak and terrorize the Afghan citizens. The Taliban just wanted to show everyone that they wield the real power in Afghanistan and not the elected Afghan government.

Now with the Biden administration being adamant about withdrawing American troops from Afghanistan before the 20 year anniversary of the 9/11 attacks things are not looking good for the region and especially the Afghan people. Taliban has claimed that it has gained control over 85% of Afghanistan and it can anytime overthrow the Ghani government and take full control over the lives of 3.8 crore people.

INDO- PAK AND THE TALIBAN CONNECTION

Now INDIA has always been a supporter of a democratically elected Afghan Government. And the Modi-led government has done a lot to promote prosperity and development in the afghan region. New Delhi has given a lot of help in building infrastructure and humanitarian support and giving training to the Afghan troops. The newly made Afghan parliament was also made with India’s Aid. Now our peace-loving neighbors Pakistan and China have always shown support to the Taliban. Pakistan has from the very beginning been a radical supporter of the Taliban and even aids it in Many direct and indirect ways. China on the other hand also wants to make the Taliban powerful and gain more control over the region.

The Taliban and POK connection

Now as it is very clear that the Taliban and Pakistan are close. India needs to think about Kashmir as well as POK. After the abrogation of articles 370 and 35A finally, India has managed to control and normalize Kashmir. This has frustrated Pakistan that is now, not able to fulfill its radical Islamic terrorism motives. But now with the support of the Taliban, it can make things very hard for India. Taliban already considers India it’s enemy both because of the Military contributions to NATO troops and due to our aid to the Afghan government. It attacked a port made from Indian investment “The SALMA DAM”. So Pakistan and the Taliban can plan something big to destabilize the situation in Kashmir. This is not hidden. Everyone knows what a Radical terrorist organization like the Taliban running a whole country with Pakistan as its neighbor means and can do. So India is already on its heels and should think of getting POK Back now. This is the best time for India to Take PAKISTAN OCCUPIED KASHMIR back and strengthen itself in the region even more. This will not only strengthen India’s position in the region already dominated by China, Pakistan, and now Taliban but also eliminate possibilities of destabilization and terrorism in Kashmir which is seeing peace and normalcy after so many years. It is justified politically and diplomatically as a country needs to protect its borders, territories, and citizens by every means.

Hi there, i hope all of you are doing very well. All of us the ‘homo sapiens‘ have a habit of telling people that “life is not going good” even when small or irrelevant things go wrong. Now when things don’t go right we start thinking about the same things and no doubt we have to. This ability to be able to think and imagine different things is unique only to humans. So we must think about the SOLUTION. What i see is that we do think and that too extensively but just about the cause of the problem or why we are in that particular situation. This thing doesn’t help even a little bit but simply creates a hindrance for the solution. So what should be done is that we should just think lightly and plainly about the cause of the problem so that we get alerted about it but the main focus should be on finding the solution and getting out of that particular problem. We ourselves create a web around and get trapped in it. This web is of self-pity, thoughts of hard luck, and even the inexplicable English word “WHY”. So this web should be cut straight through as this will take us closer to the solution. When we arrive just even at the point of THINKING about the solution we are liberated, at least from the problem. Now sometimes, a clear practical solution doesn’t exist or is not in our hands. What should then be done? Indian scriptures especially SrimadBhagavad Geeta tell us that we are mere puppets working in this universe who try to control this world which is not possible for us. Now as we can not control or change all the things we simply have to let go of them and simply withdraw our attention from them because that is not helping whatsoever. WE should not CLING to things especially to the Problems and especially to those whose solution is not in Our control. Doing this simply can help us take back our life on track. Now, this may seem like being weak but is not actually. This ability not to give attention to a problem or a bad situation is actually very difficult and requires a tough mental setup. This approach -: 1) Think about the solution and not the problem

2)Promulgation of the solution. If it is in our hands.

3) Letting go of the thoughts of the problem and even the solution which is uncontrollable. Can help us in many tough life situations.

Believe me!!! This approach can save us from many issues we may face in our lives.

The world is struggling with a Pandemic; nobody would have imagined a world like this even a few months ago. Everything seems to be at a standstill. The Economies are taking a toll for what seems more of a “MUTATED AND MANUFACTURED BIOWEAPON” than a transmitted microorganism from some “nocturnal” creature to humans; most of the experts think this. Now these new Developments are going to hit the World of Diplomacy as well. First, these theories about COVID-19 being a manufactured BIOWEAPON in the WUHAN BIOWEAPON RESEARCH LAB in CHINA and the that it was “ACCIDENTALLY” transmitted from a seafood market in Wuhan, which COINCIDENTALLY was in an unusual Vicinity of the same lab which is said to be the most advanced SECRET LABORATORY FOR BIOWEAPON WARFARE. And Second, the thing that China Is acquiring big stakes in many big companies around the world amid this economic turmoil puts CHINA under Deep scrutiny from world authorities and Countries like USA AND UK. The COMMUNIST PARTY OF CHINA has for many years done this propaganda to fulfill its desire to Be the World leader. But these are not the ways, CPC should know that these measures will now cost them hugely as far as the Bejing’s External affairs are Concerned.

THE STORM IN THE DIPLOMATIC WORLD-

USA, WHO and China- Mr. Trump has from the beginning been in the limelight for designating this as the “CHINESE VIRUS”. Apart from the oral attacks in his interactions with the jornous or his TARGETED TWEETS ON BEJING, USA has also accused WORLD HEALTH ORGANISATION as being Very “CHINA CENTRIC” even after receiving
a huge amount of its funding from WASHINGTON. Trump announced in a press conference  earlier this month that The Funding to WHO will be terminated. This is a dangerous step provided the HEALTH DANGER the whole world is facing right now. The WHO Director General has seen to be CHINA CENTRIC many times on the record too. TEDROS ADHANOM Did not respond to the question on TAIWAN AMBASSADOR’s remark on BEIJING. Taking into consideration the rift between TAIPEI and BEIJING, it was something. Trumps Verbal attack on Tedros and termination of funding can be speculated for so many Different possibilities.

EURASIA AND CHINA – Since China was being criticised by all For its BELT AND ROAD INTIATIVE which literally granted it access to almost all of the world to mobilise its troops, also which included making FDI in poor countries and using their territories for a potential War. Europe has been struck very badly by The pandemic as MR. JOHNSON THE PRIME MINISTER IS BEING DIAGNOSED WITH THE VIRUS AND especially UK after BREXIT needed support for Improving its Economy, which showed in its dealing with New Delhi just before the Exit. Italy, Spain have also been hit badly by This. Cherry on the top is that, Beijing seems to have no other agenda except for Strengthening its economy, as it Dared to sell Back to Spain the PPE KITS and Masks which were given by Spain as aid to it. Europe also is concerned about how to deal with Beijing after it ends.

CONFUCIUS SCHOOLS – Many countries have alleged the CPC of promoting china centric Academics in the CONFICUS SCHOOLS which are sponsored by the chinese High commissions in respective countries. Many countries have stopped all the activities in these CONFICUS schools as they tend to brainwash young minds towards china by not including many things like chinese acquisition of hongkong and other historical and significant events in the curriculum. This is something to be concerned

Africa and India – The Indian Foreign Minister Mr. Jaishanakar is working overtime to Make better relations with Many African countries who have started to criticise China and blame them for their Loss. The Indian DIPLOMATS in these countries are said to be very proactive  nowadays according to reports. This indicates a major shift in the World Diplomacy as USA AND UK are already having Very good relations with New Delhi.

India and Sri Lanka – Sri Lankan Prime minister has urged the Indian government to provide foreign reserves to The island country as it is majorly dependent on the tourists for its  foreign reserves. This tells how the Indian Diplomacy has worked wonders to Make the Once CHINA CENTRIC Rajpaksha do this.

HYDROXICHOLOROQUINE – India by providing The wonder drug which cured malaria, to the world has made a solid foundation for its Diplomatic framework in many regions where it had weak foreign relations.This will make The Indian Diplomacy work even better and efficiently.

At last, i will conclude by saying that CHINA will suffer Diplomatically if not Legally for what it has done the World. It will be isolated in by most of the world powers and  India will  OFFICIALLY turn out to be the MAIN Player as far as SOUTH EASTERN ASIAN DIPLOMACY IS CONCERNED.

HI THERE!!!! I HOPE ALL OF YOU ARE DOING FINE!!!! IN LIFE WE GET TO MEET AND INTERACT WITH MANY PEOPLE.. IT IS FACT THAT AN AVERAGE HUMAN MEETS AROUND 80,000 PEOPLE IN HIS LIFETIME. BUT IT IS A FEW ELITE ONES THAT WE REMEMBER THROUGHOUT IN LIFE. EVEN A SMALL INTERACTION WITH THESE PEOPLE IS ENOUGH TO GET THEM A PLACE IN OUR LIVES AND EVEN IN THE HEART!!

I am lucky to have one such person in my life. It is very difficult to describe her exuberance even if i write a series of blogs.but i will try as much as i can in this one. She is like a very large sphere of positivity, Energy, good vibes, ecstasy and Confidence. She tends to light up a room when she enters in it. Her presence only is enough to feel positive and lively. Even A very small conversation with her is enough to lift up the mood even in the worst of times!! It feels as if she has a book in which all the solutions of all the problems of all are written. It is that easy for her. HER CONFIDENCE SHAKES EVEN THE BIGGEST OF DEMONS. People seem to be surprised on seeing her enthusiasm and Cheerfulness.

BUT HOW CAN A HUMAN BEING BE THAT CLOSE TO PERFECT???

Everything has a cost. She too has to pay the cost Of being herself. For her paying that cost and being herself is more comfortable than being a replica of someone else. She chooses this every single day. People do try to pull her down. Yes, they do feel insecure by her presence and SELF confidence they do try to pull her down. BECAUSE THAT IS THE NATURE OF PEOPLE. THEY FEEL THREATENED BY EVERYTHING THAT IS BETTER AND RARE. THEY DONT KNOW HOW TO HANDLE THAT ENERGY.. So they respond either by pulling them down or getting frustrated by seeing their feats.

SHE SOMETIMES HAS TO FACE WRONG AND UNDESERVED CRITICISM. But that is what it is to Be that Perfect in this society.. CENTURIES AGO THERE LIVED A PERFECT MAN – SHRI RAMA.. HE CREATED A PERFECT SOCIETY.. BUT HE HAD TO PAY THE COST FOR THAT.. HE HAD TO GO ON AN EXILE, HE HAD TO ABANDON HER WIFE.. THAT IS HISTORY THAT RARE PEOPLE HAVE TO FACE CERTAIN THINGS IN SOCIETY

but the best part of this girl comes when we acknowledge the fact that SHE IS LITERALLY NOT BOTHERED BY WHAT THE PEOPLE THINK OR SAY ABOUT HER. SHE DOES WHAT SHE HAS TO ANYWAY.. SHE DOES WHAT SHE WANTS TO ANYWAY.. SHE DOES WHAT NOT MANY PEOPLE HAVE IN THEM TO DO.. SHE IS NOT BOTHERED BY ALL THAT CREATES A RUCUS IN A NORMAL PERSON’S LIFE.. SHE IS ABOVE ALL OF THAT. IT IS NOT THAT SHE WAS BORN THAT WAY.. IT IS JUST THAT.. FROM A LONG TIME SHE HAS CONSISTENTLY MADE HARD CHOICES TO BE WHAT SHE IS NOW.. AND WHAT MANY PEOPLE CAN NOT BE.. SIMPLY BECAUSE THEY CAN’T MAKE THOSE CHOICES!!!! AND I KNOW SHE WILL BE WHERE SHE WANTS TO.. BECAUSE SHE WILL KEEP ON MAKING THESE CHOICES ALL HER LIFE…

HAVING HER IN MY LIFE IS A PRIVILEGE FOR ME. AND I THINK FOR EVERYONE WHO IS CONNECTED TO HER…

SHE IS A LIVE WIRE!!! ❤️❤️

SHE IS A CHAIN BREAKER

SHE DOESN’T FIT IN ANY OF THE STEREOTYPES❤️❤️

SHE IS A BUNDLE OF JOY

AND YES I BELIEVE THAT

SHE IS A MANIFESTATION OF SHEER EXUBERANCE AND BLISS!!!!!

MAY GOD BLESS HER AND MAY SHE CONTINUE TO INSPIRE ALL OF US… ESPECIALLY ME…BECAUSE FOR ME.. SHE IS A ROLE MODEL… A GURADIAN… A BEST FREIND… A TEACHER… AND A PART OF ME… AND THIS I THINK IS AN ACHIEVEMENT AND BLESSING FOR ME…. THANK YOU!!!!! CEO❤️❤️❤️❤️

Hi there!! Do you ever feel confused about how to deal with people around you? Well this might help you!!!!

So we humans are social beings and this ability of communicating and interacting with others is what makes us superior from other mortal beings!! But this “interaction” and “communication” is not much easy, especially in modern times where everyone has their own demons and issues. We see people fighting, losing peple they love, losing friends, parents and even their job just because of thier poor”fellow people management”. So, how can we settle this?

We from the very beginning of our lives have to interact and deal with different people. It is just when we start noticing certain things that we start being serious about this,whom to keep a friend and whom not. So i believe that it is very simple here!! The people who bring out the best in you, who genuinely care for you, who genuinely love you are the ones you should keep and all others you “just keep”. And now the question is “how do i know that”? Again it is very simple, people who prioritize you over their own demands and expectations are the one who love you!!!! So definitely keep those people in your life!! All rest is not much important.

How to manage and mantain relationships

My take on this that we should focus much on “Quality” and not quantity when it comes to relationships. I know some people having dozens of friends on record and almost none off record!! What is the need of this? Why do we want and keep people who dont help us grow, who don’t connect with us ?,who are indifferent to us? And still both we and those people preach that we are frnds!!! What makes us do this? Just that we think having more people around increases our chances of getting more and good friends!! But this is not the case. There are many things that need to be considered in any relationship. The bond,the connection, the exchange between two people and much more..Some people keep some relationships just for the sake of keeping them, there is no postive exchange, no good vibes but still they want to be somehow related even if it benefits no one. This should be avoided.

Select them wisely!!!

I believe that naturally we are not built to have and keep alot of people or friends around . Different people have different expectations, different intellect, different emotional needs and different vibrations ofcourse!! So the first step towards good relationships is to pick the people wisely and very selectively.As it is said

A friend to all is a friend to none!!!

Once we are with the right people, half the problem is solved. These people understand us well, cater to our needs be it emotional or anything. And we in return should cater theirs!! This i believe is the key. All of us have an immense potential to connect, but with the right people ofcourse!!!. We can exchange. We can exchange values, vibes, emotions,experiences, intellect. We can help each other grow. But all of this just if we have the right people around us.

Fill in for each other!!!

Now, after selecting the right people the problem arises that how to keep them and mantain good relationships with them. Well this is very simple. A relationship is a mutual process. You should bring what i lack and i should fill in what you lack.. And this will make it a wonderful process the relationship. Instead of fighting and complaining about the flaws and imperfections of each other. We should compensate for each other.

Prioritize!!!

And we should definitely have a very clear priority list to work in accordance with. It really helps in making choices. We should prioritize the people whom we want and need to be closer. With whom we can connect better. Who connect well with us too!!! As i said relationships are a two way process!!!

Communicate!!!

I believe communication is the most vital and tough part of the relationship. Any good relationship demands great communication between the people involved. Saying all that we should and that we want without hesitating and thinking is a sign of a healthy relationship. We should be able to communicate well with people. We should be straightforward in telling people that they did something wrong even if it may offend them intiallly and we should be ready to even hear that in return when we do the same. So communicating well is a must to mantain a good relationship.

Dont react!!

So when one person looses some control or temper whatever u say. The other should not react. And it implies even for dealing with the people that are down on the list. Just don’t even for your top persons for their sake and even for the persons who don’t matter much.. For your own sake!!!!

Be empathetic and dont judge

Being empathetic means to understand other person’s perspective. If we this, and then behave accordingly we save ourselves a lot of time energy and ofcourse people!!!

The scriptures like Bhagavad geeta tell us not to judge anyone but simply observe. This observation without making any prior opinion aur judgements in mind is termed as “darshan” in the GITA.

When we judge we create boundaries and limits.. When we simply observe we become limitless. Our relationships become surreal and blissful bcoz there is not much opinions or samaskars( memories of the past experiences). So we connect better.

So, concluding i will say that doing these things will surely help you to make and maintain stronger relationships in life. So,

1. Selection
2. Filling in for the other person
3. Prioritizing
4. Communcating
5. Reaction restraint
6. Being emphatic
7. Not judging

These will help us!!! God bless all.. Hare krishna!!

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